The use of emails for business communication is a time-tested method. That is the reason why emails continue to interest call centers. Emails can be very handy if you are communicating with a primarily corporate client base. In case you are working on B2B lead generation, you cannot do without the use of emails. There are many ways in which BPO units use emails. It can be to communicate with the clients, it can be to provide them with information or it can also be to let the prospective clients know about the company and what they do. Whatever be the case, emails have proved time and again that they make an impact and if used in an intelligent way, they can also make the process of telemarketing smoother.
The process of lead generation can start with an email. Business heads and corporate honchos may not be available on the phone. So your outbound call center guys may find it increasingly difficult to touch base with them over the phone. Even if they get through, the intermediaries often spoil the broth. You are not able to contact the influence rs or the people with the power to make the decisions. In such a scenario, sending an email directly to the contact person is the best bet for the BPO. It could be that the receiver does not read your email. Having interesting subject lines for your emails is a wise idea. Similarly, the content and template of the email makes a difference, too. The email is like the mouthpiece for your call center. If you don’t get this right, you kill your chances right there.
Emails don’t always bring a response. Your contact may not reply to your email even if they are interested. That’s when you need to follow up your email with a telemarketing call. You can use the sent email as the reference. It opens up doors easily for you. When the entrepreneur or the decision-maker talks to you, they can have your email in front of them. That speaks volumes about the professionalism of your call center. It also makes the receiver feel that you like to do things in an efficient way. Your prospective clients treat you to scrutiny right from Day One. You better be prepared to approach them as professionally as you would do their business. Sales lead generation through emails can be smooth, but it also demands quality call center services.
When your email does the job for you, the contact will get back to you through a reply option or use the phone number you have attached. Arrange for an inbound call center team to receive and process these calls. Use email templates that make it easier for the receiver to locate your contact information. When they contact you, they show interest. Start treating them like your clients. Forward them emails about your BPO service or other features and brochures of your company. Make them feel like an extension of your corporate family.
