Are you an Amazon seller looking for ways to optimize your listings and get more sales? If so, then you need to be using the best backend search terms and keywords on your Amazon product listings.
The right keywords can make all the difference in getting your products found by potential customers on Amazon. But what are the best backend search terms and keywords to use?
Here is a helpful tip: Use Amazon brand analytics tool to find out which words and phrases customers are using when they search for products like yours on Amazon. This information can be immensely valuable in helping you choose the right keywords to use on your listings.
What is Amazon Brand Analytics?
Amazon Brand Analytics is a tool that allows you to see how customers interact with your brand on Amazon. It provides data on what customers search for, what they click on, and how they interact with your brand’s listings.
This information can be extremely valuable in helping you understand what customers are looking for when they search for products like yours on Amazon. It can also help you identify which keywords and phrases are most likely to result in a sale.
How to Use Amazon Brand Analytics
To get started using Amazon Brand Analytics, log in to your Seller Central account and go to “Reports” > “ Advertising Reports ” > “ Brand Analytics .”
From there, you will be able to see a variety of data points related to how customers interact with your brand on Amazon. This includes data on:
What terms customers use when searching for products like yours
What products they viewed after searching
What products they purchased
You can use this information to improve your keyword strategy and make sure you are targeting the right terms in your listing titles and product descriptions. This will help improve your chances of being found by potential customers who are actively searching for products like yours on Amazon.
