Online advertising, also known as digital marketing, is a form of marketing and advertising that uses the internet to deliver promotional marketing messages to consumers. Online advertising is a form of marketing and advertising that uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising, digital billboards, and in-game advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content.
Online advertising may be used in a number of ways, including:
To generate awareness of a product or service
To generate leads
To generate sales
To create a brand
To re-engage customers
To drive traffic to a website
To increase the visibility of a website
To improve the search engine ranking of a website
To create a social media presence
There are a number of different types of online advertising, including:
Search engine advertising
Display advertising
Social media advertising
Email marketing
Mobile advertising
Each type of online advertising has its own advantages and disadvantages. For example, search engine advertising is effective at targeting people who are already interested in a product or service, while display advertising is more effective at generating awareness of a product or service.
Online advertising is a very effective way to reach a large number of consumers with a marketing message. In fact, according to a study by the Interactive Advertising Bureau, online advertising is now the second most effective form of advertising, after television advertising.
