Welcome to our PPC advertising Masterclass | Google ads tutorial for beginners part 01
Video Overview
How is Online advertising different from other types of advertising?
Why is Online Advertising important for any business?
How does it work?
How is online advertising different from other types of advertising?
Imagine Linda, She owns a small business called Linda Home Fashions, Everything she sells is Natural Cotton.
To promote her business, Linda has an idea for a print ad that looks like it’s made of cotton. Once design is complete, she spends a lot of her marketing budget buying a full page ad in a local newspaper.
When she opens up next day newspaper she sees her ad in all her glory and is sure this ad will help her business get new customers
But can she really be confident that her ad is working?
Lets answer some question from Linda’s perspective
Does Linda know how many people say her ad? – NO
Does Linda know if her target audience saw her ad? – NO
Does Linda Know if her ad led to an increase in sale – NO
While a print ad is a good idea, Linda should also consider using online advertising. That way. She’d have a more accurate idea of how many people in her target audience say her ad and how many website visitors or customers it helped her get.
The ability to track your ads performance is just one of the reasons why online advertising can be a valuable tool for small businesses such as Linda Home Fashions.
Online advertising also offers a lot of flexibility and can help you reach a variety of business goals – whether you want to sell more product, get potential customers to contact you or achieve something else altogether.
With online advertising you have power over
Customization:
Tweak your ads to help them reach the right audiences
Search term selection
Choose which search terms you want your ad to show up for
Localization
Target your ad to specific geographic areas
Cost
Adjust how much you’re spending on clicks and views at any time
Now that you’ve been introduced to basicas of online advertising, let’s figure out what your next steps should be.
Define your target audience
Identify keywords that your audience searches for that relate to your business
Make sure that our website feature those relevant keywords
Set your online advertising budget.
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