Young
Whether you’re just getting started with online advertising for your brewery or have been doing it for a while, there are some dos and don’ts that can help you make the most of your budget and get better results. Here’s a look at what you need to know about online advertising and your brewery.
Do:
1. Make Sure Your Ads are Relevant to Your Target audience
There’s no point in spending money on ads that people who aren’t interested in your brewery are going to see. Make sure your ad targeting is on point so you’re only reaching people who are likely to be interested in what you have to offer.
2. Use Different Types of Ads to Reach Different People
Not everyone responds the same way to ads, so it’s important to use a variety of ad types to reach different people. Some people may respond well to text ads, while others may prefer video or image-based ads. Experiment with different types of ads and see which ones work best for your brewery.
3. Use Ad Extensions to Enhance Your Ads
Ad extensions can be a great way to enhance your ads and make them more effective. Ad extensions allow you to add additional information to your ads, such as links to specific pages on your website or phone numbers. Using ad extensions can help you get more out of your online advertising budget.
4. Test, Test, Test!
The only way to know for sure what works and what doesn’t is to test different things out. Try different ad sizes, ad types, ad copy, and target audiences until you find what works best for your brewery. Testing can be time-consuming, but it’s worth it if it means you’re able to get better results from your online advertising efforts.
Don't:
1. Don't Use Irrelevant Keywords
Just because a keyword gets a lot of searches doesn't mean it's relevant to your brewery. If people are searching for “beer brewing recipes&rdquo
