We live in a world where technology has made it possible for companies to target ads directly to consumers with laser precision. No longer are businesses limited to reaching consumers through traditional channels like television, radio, and print. Instead, they can now use data collected about our online behavior to target us with ads that are specifically designed to appeal to our individual interests and needs.
This targeted approach to advertising is extremely effective, but it relies heavily on the two biggest players in the online space: Google and Facebook. What happens, though, when you want to reach beyond these two behemoths? Are there other options for online advertising and retargeting?
As it turns out, there are plenty of other platforms that offer similar targeting capabilities as Google and Facebook, but without the same level of name recognition or market share. These lesser-known platforms can be extremely effective for reachi
