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The Value of Advertising
According to Advertisement Team research, 68% of consumers underestimate the amount of revenue that advertising contributes to media sites. The tendency to devalue the significance of ads might relate to the fact that many display and video units are designed without regard for the user-experience. Such units are interruptive to online activities, and too many of them can severely compromise a website’s look and appeal. To avoid these types of ads, many users have installed ad blockers—a move that removes frustrating online ads, but also cuts off the revenue that online content producers need to keep publishing great content.
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