Online ads have come a long way since the early days of the internet. In the early days, online ads were mostly text-based and were used to promote websites. In the late 1990s, online ads began to include images and became more common on websites.
In the early 2000s, online ads began to be used to promote products and services. In 2003, Google began to use online ads to promote its search engine. The use of online ads to promote products and services became known as online marketing or digital marketing.
In the late 2000s, online ads began to be used to target specific audiences. In 2009, Facebook began to use online ads to target specific audiences. The use of online ads to target specific audiences became known as online targeting or digital targeting.
In the early 2010s, online ads began to be used to track the behavior of users. In 2010, Google began to use online ads to track the behavior of users. The use of online ads to track the behavior of users became known as online tracking or digital tracking.
In the late 2010s, online ads began to be used to target users with specific interests. In 2017, Facebook began to use online ads to target users with specific interests. The use of online ads to target users with specific interests became known as online targeting with interests or digital targeting with interests.
Today, online ads are used to target users with specific interests and to track the behavior of users. Online ads are also used to promote products and services and to promote websites.