On-page SEO is the practice of optimizing a web page for a particular keyword or phrase. This can be done through a variety of methods, including optimizing the page title, meta description, header tags, and images.
In order to optimize a page for a keyword, you first need to determine which keyword you want to target. Once you have determined the keyword, you can begin to optimize the page for that keyword.
One of the most important aspects of on-page SEO is the page title. The page title is the first thing that a search engine will see when it crawls your website, so it is important to include your target keyword in the title. The title should also be catchy and interesting to potential visitors, so they will want to click on it.
The meta description is also important for on-page SEO. The meta description is the text that appears under the title in the search engine results pages. The meta description should be around 150-160 characters long, and it should include the target keyword.
The header tags are also important for on-page SEO. The header tags are the headings that appear in the HTML of a web page. The header tags should be used to break up the content on the page and to highlight the most important points. The target keyword should be included in the H1 tag.
The images on a web page are also important for on-page SEO. The images should be properly named and the target keyword should be included in the file name. The images should also be included in the alt text, which is the text that is displayed when the image is not loaded.
By following these tips, you can optimize your web page for a particular keyword or phrase.