SEO is the practice of optimizing a website so as to make it rank higher in search engine results. There are two types of SEO: on page and off page. On page SEO deals with the optimization of the website itself, while off page SEO deals with optimizing the website’s ranking in search engine results.
Both on page and off page SEO are important for a website to rank well in search engine results. However, off page SEO is more important than on page SEO. This is because off page SEO factors are those that are under the control of the website owner, while on page SEO factors are those that are under the control of the search engine.
Off page SEO includes things like link building and social media engagement. These are things that can be done to make a website more visible and more attractive to search engines. On page SEO includes things like optimizing titles and metatags, and making sure that the website’s content is relevant to the keywords that are being targeted.
Link building is one of the most important aspects of off page SEO. This is because links from other websites to yours act as votes for your website. The more votes your website has, the higher it will rank in search engine results. Social media engagement also helps with link building, as well as with getting your website seen by more people.
On page optimization is important, but it’s not as important as off page optimization. This is because on page optimization can only do so much to improve a website’s ranking; at some point, off page factors will become more important. The best way to optimize a website for both on page and off page ranking factors is to use a combination of both methods.
