When it comes to marketing your small business to consumers, promoting business to business to get clients or using social media marketing to advance engagement; building out your marketing platform towards more listings and rankings becomes imperative for your online presence.
As more prospects turn to the web seeking out information about your business–it will affect your credibility, expertise and relevance.
All other advertising directs prospects to this platform that showcases your brand currency.
Choosing to either pay to play with Google, Facebook, Instagram, etc or creating your own relevant brand via content and posts–the fact remains that the ownership of your content keeps you in charge of your platform.
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