Nonprofit organizations have to get creative when it comes to marketing. They don’t have the same budgets as for-profit companies, so they have to be smart about where they allocate their resources.
Here are some nonprofit marketing strategies for 2020:
1. Use social media platforms to your advantage
Social media platforms are a great way to connect with potential donors and raise awareness about your cause. Make sure you’re active on all the major platforms, including Facebook, Twitter, and Instagram. post regular updates, interact with users, and run targeted campaigns.
2. Focus on your website design
Your website is often the first point of contact between you and potential donors. Make sure it makes a good impression with a clean, modern design that’s easy to navigate. Include clear calls to action and make it mobile-friendly since more and more people are accessing the internet from their smartphones.
3. Create compelling content
Donors want to see that their donations are going to good use. Show them how their money is making a difference by creating compelling content that communicates your impact. This can be in the form of stories, videos, infographics, or even just simple statistics that show how you’re making a difference.
4. Build relationships with influencers
Influencers can help you reach a larger audience and raise awareness about your cause. Find influencers who align with your values and partner with them on social media campaigns, blog posts, or even events. When you build these relationships, make sure you’re clear about what you expect from them and what they can expect from you.
5. Host events or webinars
Events and webinars are a great way to engage potential donors and build relationships with them. They also give you an opportunity to showcase your work in person or online. When planning an event, make sure you promotion it heavily through all your channels and select a date and time that’s convenient for your audience. And don’t forget to follow up afterwards!
