As the Creative Director of Nick Alexander Films, I have had the privilege of working with some of the world’s top brands and businesses. From global advertising campaigns to internal company culture films, I have been fortunate enough to tell stories that connect with people on a human level and inspire change.
The past year has been a tough one for everyone, but it has also been a time of incredible growth and opportunity. Video has become an essential part of the marketing mix for businesses of all sizes and industries.
As we head into 2021, here are some of the video marketing trends that I believe will be big this year:
1. Social Media Stories
Social media platforms like Instagram and Snapchat have popularized the format known as “stories.” These are short, ephemeral videos that disappear after 24 hours.
In 2021, I predict that more businesses will start using social media stories as a way to connect with their audience in a more authentic and personal way. Stories are a great way to show the human side of your brand and give your customers a behind-the-scenes look at your business.
2. Live Video
Live video is another format that has exploded in popularity in recent years. Live video allows businesses to connect with their audience in real-time and create more intimate relationships.
I believe that live video will continue to be popular in 2021 as businesses look for ways to stand out in an increasingly competitive online landscape. Live video is also a great way to build trust with your audience and establish yourself as an authoritative voice in your industry.
3. Animated Videos
Animated videos are an incredibly versatile medium that can be used for everything from product explainers to brand storytelling. In 2021, I expect to see more businesses using animation as a way to capture attention and communicate complex ideas in a simple and engaging way.
