Basic keywords research is really pretty easy, and there isn’t too much about it that even a beginner can’t come to grips with. To start off with, the keywords research tool of choice is Google AdWords keywords tool.
Seeing as Google is the most popular search engine around,getting data from it seems to be a logical place to begin.
When conducting keywords research, there are tree consideration in particular that play an important role:
1. Number of searches.
Quite literally, this is just a number of searches per month. If a term has a high number of searches, it means lots of people are looking for it, which definitely make it a better choice.
2. Competition.
One you have a keyword that has a decent amount of searches, plug it into Google and search for it. When you get results, take note of how many there are. For instance, if there are 12,800 results, then that means a lot of people are competing for that keywords.
On the other hand, if you end up with something like 1.800 results, then there are very few competing websites.
Needless to say,with less competition, you stand a much better chance of appearing on the first page of the search results, which is really what you should be aiming for. Once you are there, you will no doubt see a dramatic increase in your views.
3. Profitability.
Not all traffic is as profitable, and sometimes, for certain keywords, the traffic that is obtained just “refuses” to be converted. While there are a lot of factors that can affect this,it isn’t too relevant as far as keyword research is converted.
When you perform a search for the keyword to scope out the competition, take notice as to whether or not any adverts appear. If they do, then that means someone out there feels that it is worth spending money on that keyword. This isn’t 100% accurate test, but it should suffice to give you a general idea.
Niche strategy – how to find keywords to niche articles. By looking at these three areas of keywords, you should end up with a list of keywords which you can use to position your niche articles well.
