The Newhouse School offers online course introductions to advertising and public relations research design. The courses are designed to provide an overview of the field, the research process, and the various research methods used in advertising and public relations.
The advertising research course provides an introduction to the field of advertising, including its history, development, and current trends. The course also covers the research process, including the steps involved in conducting a research project, and the different research methods used in advertising.
The public relations research course provides an introduction to the field of public relations, including its history, development, and current trends. The course also covers the research process, including the steps involved in conducting a research project, and the different research methods used in public relations.
Both courses are taught by experienced professionals in the advertising and public relations fields, and include a variety of interactive exercises and assignments. The courses are ideal for students who are interested in pursuing a career in advertising or public relations, or for anyone who wants to gain a better understanding of how advertising and public relations research is conducted.
