In the world of content marketing, there are a few constants. Quality content is always a must, as is a focus on the customer. But as the field evolves, so must your content marketing strategy. Here are four new basics for content marketing:
1. Produce more video content.
Video is becoming an increasingly important medium for content marketing. It’s engaging, and it can help you reach a wider audience. In fact, Cisco predicts that video will account for 80% of all internet traffic by 2019.
So how can you start incorporating video into your content marketing strategy? First, start by creating videos that are relevant to your audience. Then, make sure that your videos are high quality and engaging. You can also use video to tell stories and create a human connection with your audience.
2. Focus on SEO.
SEO is still a critical part of content marketing. In order to reach your target audience, you need to make sure that your content is visible online. This means optimizing your content for search engines and using the right keywords.
You can also improve your SEO by publishing high-quality content on a regular basis. And don’t forget to link to your website and other online properties from your content.
3. Use social media.
Social media is a powerful tool for content marketing. Not only can it help you reach a wider audience, but it can also help you build relationships with your customers.
To make the most of social media, make sure that your content is shareable. You can also use social media to drive traffic to your website and blog. And don’t forget to use social media to promote your content marketing campaigns.
4. Think long-term.
Content marketing is a long-term strategy. It takes time to produce quality content that will engage your audience. So don’t expect to see results overnight.
Instead, focus on creating a content marketing strategy that will work over the long term. And be patient – it may take a while for your content to start ranking high in search engines, and for your social media followers to grow. But eventually, you’ll see results.
