Many people know and understand the power of the internet. But the question I get asked all the time is, can you do network marketing online? The answer is a resounding, YES! There are so many new opportunities to do network marketing and the internet has only expounded on those opportunities.
In the early days of MLM, how do you think people advertised? They were told to go to their friends and family. The concept was brand new to most people and there were many who were extremely open to a new form of making money.
Times have changed, however, because people have heard of the business model, and many do not feel it can work. But there are still many people that are open to the idea of network marketing. The problem is getting to those people. Unlike your little town you may live in, or your mall that you have been to many times, online gives you the opportunity to reach hundreds and thousands of prospects each and every day.
The main thing that is different, but is also an advantage, is that you have the chance to create friendships and trust online before people enter into your business. When you sponsor your family and friends, this is already a given, but when approaching people they don’t have that connection.
Let me give you three ways to start network marketing online.
1. Facebook – The whole idea behind Facebook is to gather friends in your network. You can easily find people that are looking for great opportunities after you befriend them. The key is to not pitch your business immediately, but to gain friendship first.
2. Blogging – Let people get to know them and give them back something first. Have you ever heard of the idea that it is better to give than to receive? This is true in so many respects. Blogging allows readers to get to know you, and learn to trust you. Then they will want to sign up with you.
3. Article marketing – Article marketing is another great way to give quality information to people and help them see the value that you provide before they sign up with you. Teaching them how to do network marketing online, for instance, is something of value.
The thing you need to remember about network marketing online is that you no longer have that face to face ability that you have in person. You need to be more than simply a voice, and show your personality and expertise to those that you are working with. Don’t let the internet be a crutch, but an advantage.
