Craigslist is one of the most valuable tools to any business owner on the Internet. It allows you to post ads for free around the globe in any major market of your choosing. You can sell your products, introduce your business opportunity or simply get to know people through forums and social ads, and when you put it all together, a well versed network marketer can make a great deal of money simply developing connections through its byways.
Selling Products
To sell a product on Craigslist, you need to know your audience. Most people who use Craigslist are one of two things – those who are looking for a specific item or those who are bored and whiling away their time. You probably won’t hit up the first market unless your network marketing product is very specific, but the second market can be yours with a little work. That means you need to be creative to draw their attention and to develop a rapport with them before they click through the next product.
Selling Network Marketing
If you are selling your network marketing business opportunity, you need to be a bit more careful about how you approach your ads. Craigslist is not monitored by the site itself – rather it is monitored by users who can flag posts and have them removed when multiple users flag something. If you try to sell a network marketing opportunity you will probably be flagged – if only because most people have misconceptions about what you are doing. To get around this, you need to focus on the next step – developing relationships.
Developing Relationships
This might sound a bit odd for a site built on advertising, but you can build relationships on Craigslist if you write effective copy and know where and how to send your leads. Develop a website for your network marketing product, have leads funnel into it and then peel them off one at a time to keep them from going back to Craigslist and flagging your ad. Don’t tell them that you’re a network marketing business owner – instead have people visit your blog or a YouTube video or something similar. Develop a relationship through the use of the ads to spread your presence.
Writing Those Ads and Nailing Your Conversions
The biggest thing that you can work on with network marketing on Craigslist is how you write your ads when you get on the website. It can become all too easy to lazily slap together an ad and not even bother to proofread or develop a sense of humor, but you need to do those things. Sure, the ads might be free but if you are serious about network marketing, you’ll craft every one of them with precision.
