Search engine optimization, or SEO as it is also called, is an approach for marketing and promoting your website that is focused on the technology behind the search engines that determines how and why sites are listed, or ranked, for certain search terms.
Don’t approach search engine optimization as a game or hobby. When being approached in a professional manner, it can present good results and have you competing for the attention of searchers on the first page of a top search engine ranking.
SEO search engine optimization generates traffic for your website because of the list rankings that your sites achieves when search results are displayed. Because the results are naturally listed, and are not paid for, they are call organic results, as opposed to the results shown from pay per click advertising.
By utilizing one of the popular search engines, people are confronted with both paid results and organic listings. Illustrating the importance of search engine optimization: searchers are 9 times more likely to click on non-paid search results. Thus, you can tell why search engine optimization is so very vital and powerful.
Never the less, paid search marketing methods help you get traffic rapidly and are a good place to begin your advertising efforts, but since you’re paying for each visitor, you need to move to other methods quickly. Pay per click is very expensive if your site has a low conversion ratio (a percentage of visitors who make purchases).
Focusing your attention on “long tail” keywords can cost much less per click due to less intense competition. This could be a good way to start testing your rate of conversion, and find out if it is profitable to have more competitive and higher cost search terms.
Good keyword research is one of the critical components of effective and successful pay per click marketing strategies. Studying keywords terms and phrases will help you determine which ones are best suited to your business and/or have limited competition. Avoiding the required research into relevant keywords can lead to increased time, cost, and frustration with the marketing plan.
Paid search marketing can be another extremely helpful tool in learning how to optimize your SEO search engine. Finding the conversion rates for different keywords can help you optimize your online advertising strategies by improving your search engine rankings for terms that will help you most.
Many webmasters find that the best approach is to use paid search marketing for quick results and fast feedback and putting SEO search engine marketing tactics to work for a more long term strategy, which allows them to take advantage of the benefits and strengths of both strategies.
