detailed and in depth look
It’s no secret that first impressions are important. The design of your website is the first thing that potential customers will see and it’s important to make sure that it’s not only aesthetically pleasing, but easy to navigate and informative. However, design is only one part of the equation. Once your website is up and running, it’s important to track your visitors and see how they interact with your site. This is where analytics comes in.
There are a number of different analytics programs out there, but Google Analytics is by far the most popular. It’s free to use and relatively easy to set up. Once you’ve installed the tracking code on your website, you can start tracking different things like pageviews, unique visitors, time on site, bounce rate, and more.
But what do all of these things mean? And more importantly, how can you use this information to improve your website? That’s what we’re going to take a look at in this article.
Pageviews
A pageview is simply a count of how many times a particular page on your website has been viewed. This is different from a unique visitor, which we’ll talk about in a moment.
If you have a blog post that gets 1,000 pageviews, that means 1,000 people have viewed that page. If someone visits your website and views 5 different pages, that would count as 5 pageviews.
Pageviews can be a useful metric to track because it gives you an idea of which pages on your site are the most popular. If you see that a particular blog post or product page has a high number of pageviews, you know that it’s something that people are interested in and you can use that information to create more content like it or promote it more heavily.
However, pageviews alone don’t tell the whole story. Just because a page has a lot of views doesn’t necessarily mean it’s successful. For example, if someone visits your website and immediately bounces (leaves without viewing any other pages), that would count as one pageview even though they didn’t really engage with your site at all. We’ll talk more about bounce rate in a moment.
Unique Visitors
A unique visitor is someone who visits your website for the first time within a given time period (usually specified as 24 hours). So if someone visits your site today and then again tomorrow, they would be counted as two unique visitors even though they’re just one person. However, if someone visited your site today and then again 6 months from now, they would only be counted as one unique visitor because they haven’t visited within the past 24 hours.
