It’s no secret that more and more people are using their mobile devices to access the internet. In fact, according to a recent report from comScore, over 60% of digital media time is now spent on smartphones and tablets. This trend is only going to continue to grow, which is why it’s so important for businesses to have a mobile-friendly website.
However, simply having a website that can be viewed on a mobile device is not enough. You also need to make sure that your site is optimized for mobile search engine optimization (SEO). After all, if your site isn’t ranking high in the search results, potential customers are going to have a hard time finding it.
Here are some tips for optimizing your site for mobile SEO:
1. Use a responsive design.
Your website should be designed using responsive web design techniques. This means that your site will automatically adjust to fit the screen size of the device it’s being viewed on. This is important because it ensures that your content will always be easy to read and navigate, regardless of the device someone is using.
2. Avoid Flash.
Although Flash might look nice on a desktop computer, it doesn’t work well on mobile devices. In fact, many mobile devices don’t even support Flash. So, if your website uses Flash, it’s likely that mobile users won’t be able to see any of your content. Therefore, it’s best to avoid using Flash altogether or at least limit its use on your site.
3. Keep your content concise.
When it comes to mobile content, less is definitely more. Mobile users have shorter attention spans than desktop users and they are often looking for quick answers to their questions. Therefore, it’s important to make sure that your content is concise and easy to read. Get rid of any fluff or filler and get straight to the point. Brevity is key when writing for the web, but it’s even more important when writing for mobile users.
