You can no longer afford to ignore mobile users. In fact, ignoring them may be one of the costliest mistakes your business can make.
As of early 2014, over 60% of American adults own a smartphone, and that number is growing every day. A full 34% of Americans own a tablet computer. And what are they doing with those devices? They’re using them to shop, research products, and find local businesses.
If your website isn’t properly optimized for mobile users, you could be missing out on a huge chunk of potential business. Mobile website design is no longer something you can afford to put on the back burner.
The good news is, it’s not as difficult or expensive as you might think to get started with mobile marketing in Iowa. Here are a few tips to get you started:
1. Make sure your website is mobile-friendly. This means it should be designed specifically for smaller screens and touch-based navigation. If your website is still designed for desktop users, it’s time for an update.
2. Use mobile-specific keywords and phrases in your marketing materials. This will help ensure that your website shows up in search results when people are looking for businesses like yours on their mobile devices.
3. Promote your mobile website through traditional marketing channels (like print ads and direct mail) as well as through online channels like social media and email marketing. Make sure people know they can find you on their smartphones and tablets!
