You may have noticed that more and more people are using their mobile phones to access the internet. In fact, research shows that global mobile internet usage has increased by a staggering 34% in the last 12 months alone. This trend is only set to continue, with predictions that mobile internet usage will eventually overtake desktop usage in the next few years.
So what does this mean for your website?
If you want to stay ahead of the competition, it’s important to make sure that your website is designed for mobile devices. This means creating a separate ‘mobile version’ of your site that can be easily viewed on smaller screens.
Mobile web design is slightly different to traditional web design, as it focuses on creating a user-friendly experience for those accessing your site from a mobile device. This usually involves simplifying the design and layout of your site, as well as ensuring that all the content is easy to read and navigate on a smaller screen.
One of the most important aspects of mobile web design is ‘responsive design’. This refers to designing your website so that it automatically adjusts to fit different screen sizes – whether it’s being viewed on a desktop computer, tablet or smartphone. Responsive design is essential if you want your site to look good and function properly on all devices.
There are many benefits of having a mobile-friendly website, including:
Increased traffic: If your website isn’t optimised for mobile devices, you could be missing out on a lot of potential traffic from people who are trying to view your site on their phone or tablet. By making sure that your site can be easily viewed on all devices, you’ll ensure that everyone can find and use your site – no matter how they choose to access it.
Improved search engine ranking: Search engines like Google are now starting to take into account whether websites are optimised for mobile devices when they’re ranking them in search results. This means that if your website isn’t designed for mobile devices, it could be pushed down the rankings in favour of other sites that are more user-friendly.
Improved customer satisfaction: Creating a positive user experience is essential if you want people to keep coming back to your website. If people have a bad experience trying to view your site on their mobile phone, they’re likely to go elsewhere next time they need something – even if they found you first in a search engine. By making sure that your site looks great and works well on all devices, you’ll keep customers happy and coming back for more.
If you want to stay ahead of the competition and make sure that your website can be easily viewed by everyone, regardless of how they choose to access it, then you need to think about investing in mobile web design.
