To Call You
Mobile PPC marketing is one of the most effective and efficient ways to reach potential customers on their mobile devices. By targeting keywords related to your business on mobile search engines like Google, you can ensure that your ad appears in front of people who are actively looking for what you have to offer.
However, simply running a mobile PPC campaign is not enough to guarantee success. In order to get the most out of your mobile marketing efforts, you need to take steps to ensure that potential customers click on your ad and then take action – such as calling your business.
Here are four tips for getting mobile search traffic to call you:
1. Use Call Extensions
Call extensions are a great way to make it easy for potential customers to call your business directly from your ad. When someone clicks on a call extension, their phone will automatically dial your number for them.
2. Include a Call-to-Action in Your Ad Copy
Including a strong call-to-action in your ad copy is another way to encourage potential customers to pick up the phone and give you a call. Make sure your CTA is clear and concise, and use persuasive language that compels people to take action.
3. Use a Local Phone Number
If you’re targeting local customers with your mobile PPC campaigns, be sure to use a local phone number in your ads. This will help build trust and make it more likely that people will pick up the phone and call you.
4. Optimize Your Landing Page for Conversions
Once someone clicks on your ad, it’s important that they land on a page that is designed to convert them into a customer. This means including a strong CTA, providing relevant information about your product or service, and making it easy for people to contact you by phone or email.
