As we move further into 2018, mobile marketing strategy trends are evolving. Here are four key trends to keep in mind as you plan your mobile marketing campaigns:
1. Augmented Reality
Augmented reality (AR) is one of the most exciting and rapidly growing mobile marketing trends. With AR, you can overlay digital content onto the real world, providing a more immersive experience for your users. This can be used for a variety of purposes, such as providing product information, enhancing brand experiences, or even helping customers make purchases.
There are a number of AR platforms available, such as Apple’s ARKit and Google’s ARCore. If you’re not familiar with AR, now is the time to start learning about it. With the increasing popularity of AR, you’ll want to make sure your campaigns are using this technology.
2. Messaging Apps
Messaging apps are another key trend to keep in mind for 2018. Messaging apps have surpassed social networks in popularity, with over 2.5 billion active users. This presents a huge opportunity for businesses to reach out to potential customers through messaging apps.
There are a number of different messaging apps, each with their own demographics and features. It’s important to research which messaging apps are most popular in your target market and tailor your campaigns accordingly.
3. Voice Search
Voice search is another growing trend, with over 20% of searches now being done through voice. This number is expected to grow in the coming years, as more and more people adopt voice-activated devices such as Amazon Echo and Google Home.
If you’re not already optimizing your content for voice search, now is the time to start. You can do this by including long-tail keywords in your content, making sure your website is mobile-friendly, and using natural language phrases.
4. Video Marketing
Video marketing is another trend that’s been growing in popularity in recent years. Videos are a great way to engage and connect with your audience, and they can be a powerful tool for marketing your business.
In order to make the most of video marketing, you need to make sure your videos are high quality and engaging. You should also make sure they’re properly optimized for SEO and that you’re using the right video hosting platform.
As we move further into 2018, it
