Let’s face it. Some of your marketing strategies will be more effective than others!
Look past Google Analytics to more engagement data and you’ll get a much clearer picture of what shoppers are actually doing on your website.
Some of these engagement metrics that matter are Click To Call, Click To Text, Click To Chat, Website and Finance Lead Completions, even Trade in Appraisal Completion.
Using these engagement metrics you’ll have a much clearer picture of the impact that your marketing is having!
