Delivered at MGS GVC 1.0 by Christinne Cuyugan, Global Project Lead – Mobile Apps Growth, Zurich Insurance.
Engagement is up, some leading industries are down. For some, UA budgets has been heavily cut, for others, having to scale quickly took them by surprise. Undoubtedly, this crisis has caused a major shift in user behavior on mobile apps. Consequently, it has imposed very different types of challenges to mobile marketers. In this talk, Zurich Global Mobile App Marketing Project Lead Christinne Cuyugan will tackle three things: 1) How has COVID-19 impacted mobile apps? 2) What actions have mobile app companies done to react to the sudden shift in mobile engagement? 3) How do we understand if mobile user behavior has been changed for good, or will this be temporary?
LEARN. CONNECT. GROW.
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