1-800 Contacts, the leading online retailer of contact lenses, announced the launch of a new mobile marketing campaign that will use RCS messaging to connect with customers.
RCS messaging is a new standard for messaging that provides a more interactive experience for users. It offers features like read receipts, group chats, and high-resolution photos that are not available with traditional SMS messaging.
1-800 Contacts will use RCS messaging to send promotional messages to customers about new products, discounts, and other offers. The messages will also include a link to a landing page where customers can learn more about the offer and make a purchase.
“We’re excited to launch our new RCS messaging campaign and connect with our customers in a more interactive way,” said 1-800 Contacts CEO, Brian Bethel. “RCS messaging provides a more engaging experience for customers, and we believe it will be a valuable tool for marketing our products.”
1-800 Contacts is one of the first companies to launch a RCS messaging campaign and is expected to be a leader in this new form of marketing.
