In the video above, Derek Johnson from SMS software provider Tatango talks about one of the things that is often overlooked when it comes to RCS business messaging. RCS demos often show all the cool things that you can do with this new form of mobile messaging. However, there is more to RCS then innovative messaging features that improve the customer experience.
One of the lesser talked about RCS advantages is that you get to know as the brand if the consumers who receive the messages open them on their mobile phone. This gives you as the marketer a lot of important data about the targeting capabilities. Interested to learn more about this topic? Watch the video above to get our CEO’s insights about RCS open rates.
RCS stands for Rich Communication Services, and is a new communication protocol, aiming to replace text message marketing, by offering a more rich messaging experience for brands and consumers.
If you like this RCS business messaging video, then be sure to give it a thumbs up here on YouTube. In addition, if you have any questions, experiences, feedback or thoughts, you can leave them in the comments section below. Also, don’t forget to subscribe to the Tatango YouTube channel if you want to see more of these types of text messaging related videos:
To learn more about RCS business messaging open rates, and to get insights, news, case studies, and statistics, also check out the Tatango blog here:
Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here:
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