It’s no secret that marketing and sales are two very different departments within a company. Though they may have common goals, the strategies and methods used to achieve these objectives can be quite divergent. This is especially true when it comes to email marketing. So, what is email marketing? And how does it differ from sales?
Email marketing is the process of sending out commercial messages, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, this term is usually used to refer to more specific types of email campaigns, such as those that promote a product or service or those that solicit donations or subscriptions.
The main difference between email marketing and sales is in the goal of the message. Email marketing campaigns are designed to promote a product or service, while sales emails are focused on closing a deal or making a sale. Email marketing messages are also generally shorter and less personal than sales emails.
Another key difference is in the frequency of contact. Email marketing campaigns are typically sent on a regular basis, such as weekly or monthly, while sales emails are more likely to be sent on an as-needed basis. Email marketing messages may also be automated, meaning they are sent without any input from a human being. Sales emails, on the other hand, are typically written and sent by an individual salesperson in response to an inquiry or lead.
So, what is email marketing? It’s a type of online marketing that uses electronic mail as a means of promoting products or services. It differs from sales in its focus on building relationships and providing information rather than closing deals. It’s also more likely to be automated and less personal than sales emails.
