In the business world, it’s essential to have a successful marketing strategy. However, even the best laid plans can go awry. Here are three marketing strategies that failed spectacularly:
1. Pepsi’s “New” Coke
In the 1980s, Coca-Cola was the dominant player in the soft drink market. Pepsi was looking for a way to take on Coke, and they decided to launch a new product called “New” Coke. The campaign was a disaster – customers didn’t like the taste of the new product, and Pepsi ended up losing market share to Coke.
2. KFC’s Double Down
In 2010, KFC launched a new product called the Double Down. The Double Down is a sandwich that consists of two pieces of bacon, two pieces of cheese, and two pieces of chicken breast, all sandwiched between two pieces of bread. The campaign was a flop – customers didn’t like the taste of the sandwich, and KFC ended up losing market share to other fast food chains.
3. McDonald’s Arch Deluxe
In the 1990s, McDonald’s launched a new product called the Arch Deluxe. The Arch Deluxe is a hamburger that is designed for adults, and it is made with a higher-quality meat than the burgers that McDonald’s typically offers. The campaign was a failure – adults didn’t like the taste of the burger, and McDonald’s ended up losing market share to Burger King and other fast food chains.
