What are the 4P’s of Marketing and how do they help a business sell more products?
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Just watch this short video focused on the Apple iPhone, which will provide you with the basic fundamentals of this topic area and identifies the key roles of the marketing mix. The video is aimed primarily at students studying GCSE, A Level or BTEC Business. However, it should be useful and generic across all programmes of business Studies.
Here is a link to a free resource download for you to apply your knowledge of the 4P’s:
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