Traditional marketing campaigns included separate budgets for advertising and public relations. This suits a traditional media model but is largely outdated where digital communications carry so much influence.
Join Lee Jones, Head of Manufacturer Solutions at NBS who will be speaking with Anna Hern, Managing Director of Ridgemount to discuss PR and Advertising – what the differences are and how the two disciplines should work together.
Anna challenges the accepted definitions of these marketing channels, examines the most recent research on how and where architects find their information and she suggests solutions for maximising the effectiveness of integrated campaign management.
