Mandy Scott Flowers may not be a household name, but the San Francisco-based floral design company is well-known in the industry for its stunning arrangements and customer service. Founded in 1990 by Mandy Scott, the company has grown steadily over the years and now employs a team of talented designers who create beautiful bouquets and arrangements for weddings, events, and everyday occasions.
While Mandy Scott Flowers has always had a strong online presence, the company has ramped up its paid online advertising in recent years to attract new customers and grow its business. And it’s working.
“Paid online advertising has been a game-changer for us,” says Scott. “We’ve seen a significant increase in web traffic and online sales since we started investing in paid ads. It’s been a great way to reach new customers and grow our business.”
The company uses a variety of paid online advertising platforms, including Google AdWords, Facebook Ads, and Instagram Ads. Scott says they’ve experimented with different ad types and strategies on each platform to find what works best for their business.
For example, on Google AdWords, they use a mix of search ads and display ads to reach potential customers at different stages of the buying cycle. They also use remarketing ads to stay top-of-mind with people who have visited their website or interacted with their brand in some way.
On Facebook, they use a mix of image ads and video ads to showcase their products and services. They also use Facebook’s powerful targeting options to make sure their ads are being seen by people who are most likely to be interested in what they have to offer.
And on Instagram, they use beautiful images and videos to tell the story of their brand and highlight the work of their talented designers. They also use Instagram’s shoppable posts feature to make it easy for people to purchase flowers directly from their posts.
Paid online advertising has been vital to Mandy Scott Flowers’ success in recent years, but Scott says it’s just one part of their overall marketing strategy. “We believe in using a mix of marketing channels to reach our target audience,” she says. “Paid online advertising is just one piece of the puzzle. We also invest heavily in organic search optimization, content marketing, email marketing, and social media marketing. But paid online advertising has definitely been one of the most effective ways we’ve found to reach new customers and grow our business.”
