There are several approaches you can take to affiliate programs that make it more likely that you will see a good return. Especially now that affiliate marketing is so popular and has become widely used, creating your affiliate website thoughtfully can make a big difference in the results you see, whether you join a program that works via Pay Per Impression (CPM), Pay Per Click (PPC), or Pay Per Sale/Lead.
Make Money Through and Affiliate Program by Finding a Niche
When fisherman go after a school a fish, they want to cast a wide net. It might seem smart to do the same to ensure that you get the biggest catch, but that isn’t really how it works. The research says that what you want to do is create an identifiable and unified experience for your readers so that they know what to expect from you and find connections between your blog posts and the products you promote. This means limiting the products to things that really have a strong connection to your blog and will interest your readers. If your blog is about cooking and you are an Amazon affiliate and focus on cookbooks, that makes sense.
Build a Foundation
Experts advise working on building your website audience prior to trying to get them to buy things. This makes sense on a lot of levels. The more connection they feel with you, the more they’re likely to consider your advice about purchases.
Provide Quality Material
Quality material means that your writing is thoughtful, in-depth, and honest. If you sound like a company flack, people aren’t likely to want to read what you say, when-if they want to hear a company flack-they can easily find one on the company website. It also means showing up and blogging, week after week, adding depth to your material. Try different blog lengths until you find what suits both your material and your readers.
A Clear Focus Leads to Quality Traffic
If you stick to your focus, repeatedly creating good quality writing, the visitors to your site are likely to really want to be there, not to wander on without real deep interest in your area, as they might on an affiliate site that is going in too many different directions. With people who arrive at your site with intent, you are likelier to have more conversions.
Integrate Your Affiliate Message With Your Blogging Message
Don’t just stick ads on the edges of your pages. Talk about your products in-depth and in detail and connect them to other topics, issues, insights, events or whatever you customarily write about. With the cooking blog/cookbook example, you could write about trying recipes from the various cookbooks you promote, comparing the cookbooks, telling how you chose them, bios of the authors, etc.
Taking these steps is likely to lead you to making more money online using affiliate programs than you would otherwise.
