Vehicle advertising is a cheap, eye-catching way to garner attention. Unlike billboards and banner ads, it can engage potential customers miles away from its home base and that too, at little extra cost.
Once considered a gimmick employed by small businesses and startups, vehicle advertising in the form of decals and body wraps is gaining popularity rapidly. Businesses are trying to cut costs while still attempting to get their message across to as many people as possible. One of the ways to do this is with vehicle ads.
As much as vehicle advertising can deliver, there’re always ways to squeeze out a few more benefits. Just check out these tips to get the most for your money and make the biggest impact.
Have a brand and a plan
No business ever made it big without proper branding. Wrap advertising facilitates this but you still need to have a solid image and a plan to boost popularity even further. This means brainstorming till an unforgettable and suitable logo is created, till ad campaigns are organized, products are fine-tuned and ready for distribution etc. These are all a part of creating a name that people will remember even years after the business’s inception.
Some advertising companies prefer to handle branding from the outset because it makes future advertising easier. If your business doesn’t yet have a brand, give a thought to approaching an ad company that also handles wrap advertising. You might strike gold.
Have a great design
Once a business is branded, all other ad campaigns are influenced by its name, its message and its logo. For a successful wrap advertisement, graphics must be clear cut, easy to read in under five seconds and complement the company’s message.
Like banner or billboard ads, wrap advertisements must be carefully planned because color, font style, size and content must be able to effortlessly deliver the campaign’s message and make an immediate impression in the minds of viewers. As mentioned, there’s not a lot of time to perceive a message so you have to be able to sum up points concisely.
Match the vehicle to the ad
There’s a range of vehicles you can choose to wrap. You can even opt for a truck. What matters is that the message suits the vehicle’s attributes. For example, if you’re using an SUV, try to avoid covering it in graphics that don’t complement the vehicle’s build such as baby colors. Similarly, ‘macho’ graphics would look best on large cars and not only convertibles or small city cars. Visuals are everything and completing the two assures greater visibility.
Use overlays
Overlays are so much easier to work with than having graphics printed on a single backing. Mistakes aren’t as tough to rectify and you don’t have to spend hundreds of dollars to change a design. Just move the overlays where you want them or remove them outright and replace them with other designs.
Stand out
Advertising shouldn’t let you blend in. Strive to stand out with a message that’s delivered simply, in an easy to remember way. Wrap advertising may let businesses make their mark in out-of-the-way places but they still have to stand out from the much larger billboards and numerous banner ads dotting cityscapes.