What’s the difference between long tail and short tail keywords? How can you use them to improve your SEO and ranking on Google?
When it comes to SEO, keywords are everything. The right keywords can help you attract relevant traffic to your website, improve your search engine ranking, and boost your conversion rate. However, with so many different types of keywords out there, it can be difficult to know which ones to use. In this article, we’ll take a closer look at two of the most popular types of keywords: long tail and short tail keywords.
Long tail keywords are longer and more specific than short tail keywords. They’re typically used by people who are further along in the buyer’s journey and have a better idea of what they’re looking for. For example, instead of searching for “shoes,” someone might search for “women’s black leather dress shoes.”
Short tail keywords, on the other hand, are shorter and more general. They’re often used by people who are just beginning their search for a product or service. For example, someone might search for “shoes” if they’re not sure what type of shoes they want yet.
So, which type of keyword should you use? The answer is: both! Long tail and short tail keywords each have their own advantages and disadvantages. Here’s a closer look at each type of keyword:
Long Tail Keywords
Advantages:
1. Longer keywords are usually more specific, which means they have less competition than shorter keywords. This makes it easier to rank for long tail keywords on search engines like Google.
