LinkedIn Hacks Free PDF :
Are you looking to get more leads for your business?
What is your lead generation strategy? Is it word of mouth?
Are you sitting and waiting for a new referral to come in? Are you attending networking lunches and hoping the prospects would call you? What if I told you there was a better way to generate leads?
I want you to imagine what an extra 5-10 leads per day would do for your business. Does that mean more sales? Hiring new staff?
What I want to do for you in this video is to show you how you can generate more qualified leads and referrals for your business and keep generating it on a consistent basis using a tool you might already be familiar with.
First you have to understand that there is a shift going on in the business world right now led by digital media. The old way of doing business is out. There’s a new and better way of doing business using digital media. Businesses who are not willing to adapt their business growth techniques to the current digital landscape are going to continue to see their revenue decline. Digital media is mandatory if you want to grow your business.
Social Media and Social networks:
There is a lot going on in the Social media world. But I want to focus on LinkedIn. LinkedIn is hands down the #1 social network for client facing companies to get new business. LinkedIn is huge if you want to generate B2B leads.
Let’s look at the stats:
According to Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers.
80% of leads generated for B2B marketers today come from LinkedIn – Kissmetrics
92% of B2B marketers leverage LinkedIn over all other social platforms – Kissmetrics
LinkedIn messages get an 11x better response rate than other methods – Replicon
46% of visits to corporate websites from social come from LinkedIn – Replicon
I could go on and on..if you want more proof, simply Google it to find out.
So what does that mean? That means you have no choice but to leverage LinkedIn as a lead generation tool for your business.
Today I’m going to show you 4 steps on how you can leverage your LinkedIn profile to generate leads:
Spice Up your Profile
You might already have a profile that is just your title and your job position but you want to modify it to make it attractive and look like a Lead Magnet
What problems have you solved for your clients?
Case studies, testimonials
Contact info, skills, volunteering info, endorsements, recommendations and a Nice picture
Once you have worked on your profile, the next thing you want to do is get exposure.
Get Exposure – Build Connections
Think of your target market – who would you like to do business with?
Do you want to connect with General managers, Marketing managers…once you know who you want to connect with, Go to search and execute a search.
Create Engagement:
The way you create engagement is not by sending random messages that don’t make sense. Basically you want to stand out as an authority in your field. How do you do that? By sharing information that helps your target market. By liking and commenting on other posts…especially influencers in your field. Post something on your profile that makes your connections curious. Share your blogs. Publish on LinkedIn (LinkedIn Pulse)
Intelligent Messaging:
Once you have your profile ready, your connections built up and you start to position yourself as an authority, it is time to take your LinkedIn to the next level. This is what I call running LinkedIn on over drive. You start with a messaging program to reach your ideal prospect. I want to warn you before you take the leap and start messaging people because this is where most people fail to do it right. How many times have you received a LinkedIn connection request followed by a sales pitch. They want to tell you how great their company is and their product is and why you should buy from them. This is the wrong approach. You have to first develop a relationship before you ask for an appointment or a phone call. So how do you do it the right way? Look at the person’s profile and see what you have in common, are you connected via a friend, a group etc… Then craft a message that is non salesy which will get them to respond. Let the conversation flow and when it is the right time, ask for an appointment of a phone call.
So, there you have it! If you follow these steps, you are sure to have a ton of leads for your business on a regular basis:
And DON’T FORGET to like the video and subscribe to our channel.
Today I’m giving a free PDF download of the steps that will help change your LinkedIn profile into a lead generating machine. Go ahead and click the link below to grab your FREE download.
