This video gives a basic explanation of “retargeting” (also known as “remarketing”), which is a type of digital marketing that targets users who have already shown some interest a product or brand by visiting a website, clicking a link, or watching a video.
Retargeting is particularly effective at getting users to return to their abandoned shopping carts and complete a purchase. As a full-service marketing agency, Ethical Digital helps clients use retargeting as part of a holistic marketing strategy. Visit ethicaldigital.com/retargeting to learn more.
