Lead Generation for Construction Companies, Contractors & Builders [4 Strategies]

As the construction industry continues to rebound from the recession, competition for new business is fierce. Contractors and builders who want to stay ahead of the curve are increasingly turning to lead generation as a way to win the best projects and clients.

There are a number of effective lead generation strategies that construction companies can use to get ahead of their competition. Here are four of the most effective:

1. Use Google AdWords

Google AdWords is one of the most effective lead generation tools available to construction companies. By bidding on relevant keywords, you can ensure that your company’s website appears at the top of search engine results pages (SERPs) when potential clients are looking for a contractor or builder.

2. Optimize Your Website for Local Search

Local search optimization is another effective lead generation strategy for construction companies. By optimizing your website for local search, you can ensure that your company comes up when potential clients in your area are searching for contractors or builders online.

3. Use Social Media

Social media is a powerful lead generation tool that construction companies can use to reach potential clients and build relationships with them. By creating informative and engaging content, you can attract potential clients to your company’s website or blog and then encourage them to contact you about your services.

4. Make Use of Referral Programs

Referral programs can be an effective lead generation strategy for construction companies. When you offer existing clients a discount or other incentive for referring new business to you, they’re likely to do so. You can also ask satisfied customers to write online reviews or testimonials that you can use on your website or other marketing materials.