A lead generating funnel is all about creating leads from early / vague interest. For those who argue that the funnel is dead as a metaphor, they need to read these 5 excellent articles.
Here is the essence of what 5 leading B2B authors argue about lead generating funnel, and with which I totally agree (so make that 6):
* Content is all about progressing the buyer, not selling (yet)
* Test, measure, refine
* Don’t be afraid to build many steps into the nurture
* Go hard when their interest is high, then back off
* Recycle leaked prospects
Let me show you why.
