Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter.
Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.
Note: Due to technical difficulties, this episode is audio only.
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Chapters
00:00 Greetings
00:32 Introduction
00:50 Mike’s journey in copywriting
04:54 Years of experience vs qualification for the job
08:00 “You don’t have to hit every single ideal qualification in order to be a great person for the job!”
08:58 Mike’s spec ads
10:01 “Skilled copywriters are not easy to find.”
11:55 Mike’s mindset when he first started copywriting
14:20 Mike’s experience working on staff
17:13 How Mike collaborates with other writers
18:20 Mike’s insight about the Comprehensive Copywriting Academy
21:05 Mike’s ideas on opportunities for copywriters
27:42 How Mike’s previous job relates to copywriting
30:59 Mike’s portfolio site
31:25 Mike’s advice to new copywriters
34:41 Wrap up
