In today’s video, I’m going to talk about kvCORE Lead Generation. Specifically the differences between landing pages and squeeze pages.
What is a landing page? Should I use that or a squeeze page? How does this compare with Facebook lead ads? If you are wondering the answer to these questions, then wonder no more!
I’ll cover the differences and how to put these different strategies to use.
Without further ado, here’s what we cover:
Landing Pages – Lead “lands” on a page and immediately decides to either register for your offer or not.
Squeeze Pages (Preferred) – Lead arrives on a page and receives some access before being “squeezed” into registering for more information.
Property Type (ie. pool)
Polygon (ie. area)
Single Listing
Video (ie. 5 Tips to selling at top dollar)
Two Options For Lead Generation
Register on Facebook
Harder to setup
Lower Cost Per Lead, typically
Integration of Zapier
Run ad on Facebook
Conversion takes place on Facebook, then directed to your targeted website page
Can be lower quality leads (intent)
More accurate information
Register on kvCORE website
Easier To Setup
Higher Cost Per Lead, typically
Simply run paid ad on Facebook or Google to your Landing or Squeeze Page
Conversion takes place on your website
Can run on Google PPC ads, which typically result in higher quality lead (intent)
Less accurate information
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