As an ecommerce business owner, you know that email marketing is important. But what’s the best email marketing software for your business? In this article, we’ll compare Klaviyo vs Shopify Email to help you decide.
Klaviyo is a powerful email marketing platform that integrates with Shopify and other ecommerce platforms. Klaviyo’s main strength is its ability to segment your customers and target them with highly personalized emails.
Shopify Email, on the other hand, is a more basic email tool that comes with your Shopify plan. While it doesn’t have all the bells and whistles of Klaviyo, it’s still a solid tool for sending automated emails and newsletters.
So, which one should you use for your business? Let’s take a closer look at each platform to help you decide.
Features
Klaviyo offers a wide range of features to help you segment your customers and send personalized emails. Some of the most important features include:
Advanced Segmentation: Klaviyo lets you segment your customers based on their behavior, purchase history, location, and more. This makes it easy to target your emails so that they’re relevant to each customer.
Automated Emails: Klaviyo makes it easy to send automated emails based on customer behavior. For example, you can set up an abandoned cart email campaign to recover lost sales. Or, you can send a post-purchase email sequence to upsell products or cross-sell complementary items.
Email Templates: Klaviyo provides over 100 professionally-designed email templates that you can customize to match your brand. Or, if you prefer, you can create your own templates from scratch using the platform’s drag-and-drop editor.
A/B Testing: Not sure which version of an email performs best? With A/B testing, Klaviyo makes it easy to test different subject lines, content, calls-to-action, and more so that you can find what works best for your audience.
