There are two types of keywords: short-tail and long-tail.
Short-tail keywords are general and less specific, and typically have high search volumes. Long-tail keywords are more specific and have lower search volumes, but they also have a higher conversion rate because they’re more relevant to people who are actually looking for what you’re selling.
When doing keyword research for SEO, it’s important to consider both types of keywords. You want to include a mix of short-tail and long-tail keywords in your content to attract as many people as possible. But you also want to focus on long-tail keywords, because they have a higher conversion rate and are more relevant to your target audience.
To find long-tail keywords, you can use keyword research tools like Google AdWords Keyword Planner or semrush.com. These tools will help you find keywords that are relevant to your business and that have a low competition level.
Once you have a list of long-tail keywords, you can start including them in your content. You can use them in the title, in the body, and in the keywords section of your website. You can also use them in your blog posts, your social media posts, and your email marketing campaigns.
The more you use long-tail keywords, the more relevant your content will be to your target audience and the higher your conversion rate will be. So make sure to focus on long-tail keywords when doing your keyword research for SEO.
