Investing in marketing automation is table stakes for staffing firms in 2022. If you’re seeking to generate more revenue and create efficiencies for your business, you won’t want to miss this Tech Talk with Kelli Schutrop from Parqa Digital Marketing Agency.
Participants will learn the importance of auditing their current data, tools, and workflows, creating a marketing automation strategy that aligns with their business goals and creating KPI’s to measure success. She will discuss key journey stages for clients and candidates—as well as workflow objectives at each stage. From candidate lead generation to client re-engagement, she’ll explore examples of how marketing automation can drive additional revenue and better efficiencies within your business.
Whether you’ve focused on marketing automation for years and want ideas for new workflows, or you’ve been meaning to explore this tech topic, you’ve come to the right place!
Kelli Schutrop, director of sales and marketing, Parqa Digital Marketing Agency:
