Video is one of the most powerful tools available to businesses and individuals seeking to market themselves online. The evidence is in the numbers: according to a report from Cisco, internet video traffic will make up 82% of all consumer internet traffic by 2021. And with platforms like YouTube and Facebook making video a native part of their user experience, it’s no wonder that people are consuming more video than ever before.
For businesses, this trend presents a unique opportunity. Online video is an incredibly effective marketing tool, capable of reaching and engaging audiences in a way that few other mediums can match. And with the rise of platforms like YouTube and Facebook, it’s easier than ever for businesses to get started with video marketing.
But with so many businesses creating video content, how can you make sure that your videos stand out from the rest? The answer lies in understanding the latest video statistics and using them to your advantage. Here are some key stats that every business should know about video marketing in 2018:
1. 78% of people watch online videos every week
2. 55% of people watch videos online every day
3. 65% of senior executives visit the marketer’s website after viewing a video
4. 59% of people would rather watch a video than read text on the same page
5. 85% of Facebook users watch videos without sound
6. 4 times as many consumers would rather watch a video about a product than read about it
7. After watching a product video, 64% of viewers are more likely to buy a product online
8. One-third of all online activity is spent watching videos
9. 48% of marketers plan to add YouTube to their site in the next 12 months
10. Video ads have an average click-through rate (CTR) of 1.84%, compared to 0.48% for banner ads
These days, it’s not enough to simply have a website or blog; you need to have engaging, informative content that will capture your audience’s attention and encourage them to stick around. And there’s no better way to do this than through video content. By understanding these key stats and using them to inform your strategy, you can ensure that your business is ahead of the curve when it comes to online video marketing
