There are a number of justifications for automating your prospecting process if you are building your Network Marketing business online. Most of this will seem obvious, but it will serve to highlight why building a Network Marketing business using the Internet might be favourable, even if your sponsor is telling you to stick with the traditional methods!
I am sure it will come as no surprise that it is not possible to automate your processes if you choose the traditional approach to Network Marketing, as your personal involvement is required with every prospect you speak to. However, it is still important to have a concise system that you follow with each prospect.
By automating your online prospecting process, you are able to minimise your own workload by leveraging a system. There is no need to phone prospects, or try to convince anyone to review your material, as long as you drive targeted traffic to your site, or capture page. On your capture page, visitors will have the option to opt-in to your email auto-responder and the information you have prepared will be shared via email, on autopilot.
Building your business this way frees up your time, enabling you to focus on corresponding with your most interested prospects. You will already be offering value to all of your prospects through your auto-responder email series and, invariably, some of those prospects will wish to contact you to find out more about what you can offer.
Your system may take a little time to set up, but once it is up and running you can focus on responding to all direct correspondence from your red hot prospects. They say that in Network Marketing ‘the fortune is in the follow up’ and your automated system will keep following up with every prospect until they are ready to make a decision. The best part is that you do not have to subject yourself to rejection from people who aren’t interested, as the interested people will come to you!
The main activity that will take up some of your time is Internet promotion of your lead capture page. As the extent to which you promote determines how many prospects you have entering your pipeline, it is something that you should commit to focusing on throughout your time as an Internet Network Marketer. There are many ways to generate traffic for your site, from classified adverts to search engine optimisation (SEO), so set up your system and spend your time productively, by learning how to generate traffic online.
