What do they truly mean by ‘working smart’? I believe it means working less but getting greater results from your efforts. In other words, the less work you do, the more money you make or the more productive you are. That’s really what they mean by ‘working smart’.
So how do you work smart in Internet marketing? For one thing, labor intensive work from home jobs like freelancing doesn’t apply here. Because you have to physically work and create to keep the income coming in. What you want to do is create a business where passive cash flow comes flowing in without fail.
The best way to do this is by selling products. Information products provide the best profit margins online. Ebooks, video courses, home study courses are all great for earning passive income online. But it’s not as passive as one business model – membership sites.
The way membership sites are designed makes them almost perfect residual income business models. You sign up a member once, and if he doesn’t cancel, you will receive payments every month from the same customer from that one initial sale! This is passive income at it’s best. Make one sale, but profit many times, sometimes even for years.
I hope you now see the power of membership sites. No matter what business you are trying to build online, it is certainly a good idea to think about creating a continuity program to bring in hands-free profits on a regular basis. Now that’s what I call working smart.
