Internet Marketing For Small Businesses – An Introduction

When it comes ot internet marketing for small businesses there are really two main trains of thought. The first is that it is best to do your own internet marketing online to save money and remain in control of your advertising. The other train of thought is of course to hire a professional to do it for you which, while it may be more expensive initially, may well produce far better results long term.

One of the real problems when it comes to internet marketing for small businesses is that there is simply so much that you need to understand. While in the offline world, placing an advert in the local paper and Yellow Pages can sometimes be enough to send you enough customers, things are far more spread out on the internet which can make it difficult to know where to start.

Emailing marketing, PPC, SEO, banner ads, social networking, social bookmarking, Facebook, Google and so on. There are just so many options that deciding where to put your efforts can be a challenge. But if you’re going to make a suitable return on investment it’s essential that you start to educate yourself so you know what is likely to provide the best return on your investment.

Based on my decade of experience building websites for myself and clients my own experience tells me that the best type of internet marketing you can do is to get your website ranked well in the search engines for phrases which your very customers may be typing in. Whilst the process takes time and effort, once you are there you will receive a constant stream of visitors arriving at your website interested in doing business with you.